In the competitive beauty industry, the holiday season presents an opportunity for more than just sales, allowing brands to enhance visibility while creating memorable experiences for shoppers. In 2024, several big beauty names from Gisou to Jo Malone introduced innovative, festive pop-ups designed to intrigue audiences and deliver tangible business results. From 36-foot Christmas trees to hotel takeovers, BeautyMatter walks through the sector's recent standout holiday pop-ups.
